Watershed Communications

With deep expertise in natural foods, beverages and products, Watershed promotes national brands as well as regional companies with a strong appetite for growth. Our special expertise is in helping place-based brands (such as farms, ranchers and wineries) take that big leap up to the national scene.

What Makes Us Watershed

We handcraft your message.

At Watershed, we are, at our very core, storytellers. Like artisans, we work closely with you to gain a deep understanding of your business, then we handcraft each of your messages to fit your goals and target audiences. Read about our narrative marketing process.

A regular resource and confidant to some.

Watershed Founder Lisa Donoughe is a widely recognized national authority on natural foods marketing. Lisa is a sought-after speaker at food industry conferences and is a regular resource and confidant of some of the world's most recognized food and wine journalists.

We offer national media access.

Watershed maintains 20+year relationships with the elite circle of national media who have been instrumental in raising the visibility of Northwest cuisine and the worldwide appetite for natural foods. Our contacts have resulted in stories in Gourmet, The New York Times, Cooking Light and Martha Stewart.

We are creative, yet practical.

A lot of agencies can dream up crazy, expensive ideas to promote brands. At Watershed we strive to create flexible, intelligent solutions for clients using both cutting-edge and tried-and-true methods. We focus on generating value-driven, consistent results.