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PORTLAND’S ALOFT HOTEL NAMED “ALOFT HOTEL OF THE YEAR”

Aloft Portland Takes Top Honors for Two Nationwide Starwood Awards

PORTLAND, ORE (June 10, 2010) - Starwood Hotels & Resorts Worldwide, Inc. and local hotel owner Harold Pollin announced that Aloft Portland Airport at Cascade Station has been named the Aloft Hotel of the Year, an honor bestowed to just one property each year out of the 40 + Aloft hotels worldwide. The Starwood Excellence Awards take place every spring and the “Hotel of the Year” award is given to the top hotel in each of Starwood’s collection of nine hotel brands – including such brands as W Hotels, Sheraton, Westin and more.

“We applaud Aloft Portland’s efforts at becoming one of the newest destination sensations in Portland,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Aloft is truly a special brand and Aloft Portland exemplifies all that is unique about the vibrant guest experience found at our hotels.”

The best hotel in each of Starwood’s eight hotel brands is selected by reviewing the properties’ Guest Satisfaction Index, Quality Assurance, Sales and Marketing Initiatives, and Branding, in order to demonstrate overall lodging excellence. In addition to the Hotel of the Year award, Aloft Portland also took home Starwood’s Tiffany Award for overall guest satisfaction.

“This is a huge honor for us,” said David Porter, General Manager of Aloft Portland Airport at Cascade Station. “It’s amazing to see what can be achieved when you have a team that is dedicated to the guest experience, to our community and to the Aloft brand.”

Owned and operated by Pollin Hotels, Aloft Portland Airport at Cascade Station opened as the first Aloft in the Pacific Northwest in late 2008 and continues to successfully represent the brand while offering guests a uniquely regional experience, such as local microbrews on tap and a fleet of bikes for guests to use during their stay. Aloft Portland Airport has effectively positioned itself as an exciting, high tech, yet affordable place to stay and play. Guests can socialize over a drink and a game of pool in the lobby or escape to the stylish guest rooms for a good night’s sleep before going out – by MAX light rail, bike or car – and exploring the city of Portland.

The hotel is conveniently located next to Cascade Station on Portland’s light rail network, connecting guests to both the Portland International Airport and downtown. The location offers access to Portland’s business areas and corporate offices as well as its many local attractions, such as the city’s hot restaurant scene, the beautiful Tom McCall Waterfront Park, theatres, art galleries, local microbreweries, as well as The Shops at Cascade Station – a tax-free shopping complex adjacent to the hotel.


Aloft Portland Airport at Cascade Station is located at 9920 NE Cascades Parkway, Portland, OR 97220. For more information visit www.aloftHotels.com/PortlandAirport or call (503) 249-7601. For more information about Starwood, please visit www.starwoodhotels.com.

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About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With 40 hotels open in the 18 months since Aloft first arrived on the scene and 10 more opening in 2010, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.