Watershed Founder and Director Lisa Donoughe is a sought-after speaker at culinary industry events. Below are presentations she has delivered. Please contact Watershed if you are interested in having Lisa present at your conference or company event.
Life of a Pig: Social Media Trends for Fancy Food
Artisan, gourmet and fancy foods of all kinds can stretch their marketing budgets and benefit greatly from using social media tools. Whether you're selling Vermont cheddar or wild huckleberry jam, Lisa takes you into the world of YouTube, Twitter, blogs and iPhone applications, showing you how creative ideas can help you establish brand, gain market share and create fanatically loyal customers.
Oregon Hospitality: The Power of Good PR
Bad PR is self-serving. Good PR is educational. In this presentation Lisa shows you how to do your homework up-front before you go to the media, how to take one legitimate story idea to a well-vetted editor. In short, she shows you how to cultivate media relationships instead of shot-gunning news releases that no one reads.
From Baker to Blogger: Culinary Professionals and Next-Gen Marketing
In a world where citizen bloggers can be as valuable as Gourmet magazine editors, Lisa shows how culinary professionals can use the new media to promote themselves. She provides tips on blogging, explains Web site search engine optimization, and shows you how you can use social media to market on a shoestring (potato).
Sell "News" Not "Olds": How to Tell Your Story
How can an organic dairy get the cream of the news stories? Lisa's fast-paced presentation helps you learn to think like an editor: how to tell what is good, solid content, how to differentiate yourself and ask the tough questions that lead to great unique stories.
Attracting Desktop Travelers: New PR for Tourism
Web technologies have completely changed how tourism and hospitality companies find their customers. In this talk, Lisa discusses social media for people who market tourism. Tips include how to reach people who are searching online for where and what to stay/eat/do, how to create packages that pull people in and how to design creative and cost-effective marketing strategies that lead to great media coverage.
