Watershed Communications Can Help You Create Your Watershed Moment
Our signature process is getting to the source of what matters to you so the PR campaign is authentic and has genuine news hooks, not just gimmicks.
We are on a quest to figure out how your company or organization works.
We want to know everything about your value system, your priorities, your revenue streams, your contribution to the community, your vision. Unless your marketing and public relations is grounded in a larger context that has legitimate cultural relevance and meaning, it's simply just fluff and media are not going to be drawn to the story.
To get a taste of how this process works, we thought we'd throw out some typical questions we ask to find out if a company is client material and ready for their Watershed Moment.
We start by asking you a series of tough questions:
Apart from growing your business, what really matters to you right now?
Every business has a story to tell, what is your story and how is it unique?
- How is your product or concept different/better than the competition?
- Where do you want your business to be in 2, 5 and 10 years?
- Who do you see buying/supporting your product in the long run?
- Do you understand the value of public relations and how it works?
