Twitter. Facebook. Web portals, New media, Old media. Your customers are deluged with "buy me" messages. Your story must rise above that roiling surface and find a place of liquid clarity in which customers say: "I love it. I want it. I must have it."

Every successful company has a moment when the tide turns. When loyal customers become evangelists. When the media turn their spotlight toward you. When, suddenly, you are on everyone's radar screen.

At Watershed Communications (formerly LAD Communications) we live to make that moment happen for you. With a passion for all things culinary, deep expertise in natural foods and a splash of wit and wisdom, we create Watershed moments for companies like yours.

If you're looking for a typical, traditional PR firm, that's not us.

We are a company that specializes in brand strategy and communications and are based in New York and Portland, Oregon.

Natural Food and Beverage

From lamb and honey to beer, wine, tea and yogurt, see how we turn consumers into believers for national and regional brands. » more.

Restaurants

Learn how we work with the world's top chefs and local superstars helping them conceive and promote the next must-have dining experience. » more.

Destination and Hospitality

From Portland's downtown to eco-friendly packages for boutique hotels, see how we help promote and educate consumers on the benefits of visiting unique northwest destinations. » more.

Culinary Events

See how we bring our creative powers to the Portland Indie Wine Festival and other events. » more.